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The use of holography in brand protection

The use of holographic technology is not a security feature only, but also a marketing tool because its eye catching effect and the authenticity and brand protection message are increasing the products value.

For the brand protection the use of an holographic label with a tamper evident material helps to determinate the product authentication.
Also in packaging hologram, used as a seal, guarantees when not tampered the integrity of packaging.

The tamper evident material leaves in any case an evidence of the holographic image. This evidence can prove the authenticity of the packaging also if tampered.
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